Posting daily, replying to comments, answering DMs, watching what the algorithm rewards this month. It's a full-time job, and every hour you spend on it is an hour you're not selling or building the product.
Daily posting, engagement, and growth across the platforms your audience lives on. The manager keeps the account active and consistent, engages with comments and DMs in a way that moves people toward the funnel, and adapts when platforms change what they reward.
DM handling matters more than most founders expect. In the info space, DMs are where sales conversations start. A social media manager who treats them as inbox cleanup instead of pipeline is leaving money in the app.
Your audience follows you, not an account. If the posts suddenly read like a hired hand wrote them, people notice and engagement drops. The managers who work out are the ones who can study a creator's voice and reproduce it convincingly, in posts and in replies. That skill is rare, and it's the first thing we screen for.
Every candidate is screened before any introduction: proof of work from real info-space offers, confirmed availability and rates, and experience inside the info space rather than an adjacent industry. The search runs until the right person is found, however long that takes.
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